Category Archives for Guests

13 Tips to Better Guest and Tour Photos

Pictures. They tell a story of your tourism business in a BIG WAY, especially guests who are enjoying your services, in the moment. If you want someone to get an emotional reaction to your business in

Continue reading

9 Ways to Better Meet the Needs of Western Tourists

Five years ago was the first time I saw a grown man cry because of a TripAdvisor review. I was traveling in Vang Vieng, a small town in Laos, the landlocked country between Thailand

Continue reading

Why Create A Customer Profile

Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately,

Continue reading

The Guest Journey: What You Need to Know

 I want to talk to you about a common problem I see often in the travel and tourism industry.It is when hotel, tour, event, attraction and transportation operators assume every guest is always

Continue reading

Your Tourism Target Market Is Not This

There is a common problem in the tourism industry and its when travel and tourism brands:choose “every traveler” as their tourism target market. (also known as your target guest or target audience)

Continue reading