Tips on how to better attract guests and improve customer experience
There is a common problem in the tourism industry and its when travel and tourism brands: choose “every traveler” as their tourism target market. (also known as your target guest or target audience) This strategy does not work. It is impossible to be relevant to everyone, so why do they exhaust your efforts and …
Marketing is evolving constantly. Now, more than ever, we live in a commoditized and distracted world, which presents enormous challenges to marketing and selling to an evolving group of consumers. Tourism is not immune to these challenges. Every year we see a new shiny toy – The latest travel industry trends. Unfortunately there are many ongoing trends …
