Guests and Customer Experience

Tips on how to better attract guests and improve customer experience

tourism target market - explaining why it isn't this.

Your Tourism Target Market Is Not This

There is a common problem in the tourism industry and its when travel and tourism brands: choose “every traveler” as their tourism target market. (also known as your target guest or target audience)   This strategy does not work. It is impossible to be relevant to everyone, so why do they exhaust your efforts and …

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