Category Archives for Strategy and Planning

Marketing During A Crisis: What Should I Do?

 Yes, we have heard it all now, "These are unprecedented times." We can make comparisons to the SARS and H1N1 outbreak or the 2008 recession, but still these events don't compare because every single

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6 Useful Ways to Optimize Your Business This New Year

"You are what you do, not what you say you will do." Carl GustavIt's a new business year, and I hope you’re approaching it with optimism instead of getting overwhelmed. As always, there’s a lot of

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The What and How of Sustainable and Responsible Tourism

We have heard all the buzz words haven't we? – responsible, sustainable, low impact, eco-friendly. You name it – they are all out there.  There are also myths circulating as to what sustainable

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The best tourism lead magnet template

If you read our post, 6 Effective Ways to Get More Travel Leads, you will know that one of the best ways to find new guests is to create a lead magnet, which is a piece of content that you provide to potential

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6 Effective Ways to Get More Travel Leads

We all want more travel leads, don't we? Sure, you work your butt off improving the SEO on your website, growing on travel review sites, and even collaborating with partners and OTAs. Still, sometimes,

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How travel partnerships need to payback for you

Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to

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Your About Page: The Secret Weapon to Build Trust and Future Sales

Guess what? Your about page is likely in the top 3 of all viewed pages on your website - because travelers want to know about the people behind your business. So why do few travel

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Getting It All Done: How Freelance Marketing Can Help You

You can have the best marketing strategy, a solid marketing plan, and a comprehensive budget, but how do you get it all done? There simply aren’t enough hours in the day to do everything on your

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The Amazing Results of Purpose Marketing

One way to accelerate your Tourism Marketing and create a successful brand is When you let your Guests FEEL again. When you live and work with Purpose

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How to Set Real-Life Goals that Work

“How much growth can we do next year? Hmm, that's not enough. Can we squeeze in a few more units?”“Yeah, that isn’t going to work; that’s not going to pull in enough

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