As full-time travelers, we have booked fantastic hotel rooms, joined memorable tours and enjoyed attractions, but often, we are surprised to see so few guests?
It wasn’t because these tourism brands offered a poor experience. They FAILED to connect with their IDEAL guest nor STAND OUT amongst all their competitors. OFTEN, these problems can be avoided with marketing fundamentals. But as a tourism owner and operator, we know you are BUSY. You have to run your business every day, who has the time or energy to figure-out marketing that works?
25+ year Marketing, Media and Video Production Experts Who Travel Full time.
2 years, 5 Years, 15 Years went by.
Just like that …
We were on a hamster wheel to oblivion.
We felt stuck. Stuck in the corporate world, and creatively stuck in a cycle of commitments.
Sure, life was grand – we had the house, the car and the great careers I worked in marketing at large Fortune 500 companies like Anheuser Busch and Jim Beam creating big ad campaigns, social media and digital strategies, launching products and working with hotels, bars, and restaurants and running events in the hospitality industry. Troy was working in television creating sports documentaries.
But we yearned for our travel time each year, heading off to discover the world, not just to escape but to learn, grow, appreciate our lives and the world. Each time we came back we felt changed, and more informed about the world.
And then life carried on when we returned we often said “Life’s Too Short” and then it became a reality. We had friends and family members that were sick and then passed, and they didn’t get their opportunity to live a full life or to do what they love. That's when we said to each other,
“Is This It? Why aren’t we doing what we love?"
IT WAS THAT QUESTION THAT LED TO A MASSIVE CHANGE IN OUR LIVES.
So we got out of our comfortable, safe existence and we started to redesign our lives. We stopped putting things off and we went for it. We left our home country of Canada, we said goodbye to our big corporate jobs and our traditional lifestyles to travel, live and work full time. Every day we pursued more experiences in the world , instead of doing it just on vacation. We continued to learn new cultures, bust through our comfort zones and become better versions of ourselves, as global citizens.
THANKS TO MANY TOURISM BRANDS LIKE YOU, YOU PLAYED A HUGE ROLE IN CHANGING OUR VIEWS OF THE WORLD.
You and your travel business have the power and ability to create tolerance, abolish prejudices and create understanding. You can do this with your warm hospitality, your welcome, your safety, comfort and your different perspectives you share, and your educational and cultural stories and experiences. You do this as a hotel, or tour, or transport or attraction. YOU make an impact on changing humans for the better. Those are the many ways you allowed me to experience the world in a meaningful way as a traveler.
We have probably stayed in 1000’s accommodations, been on at least 500+ tours and attractions, and used 1000’s of transport companies – so we know a thing or two about the good and not so good of great tourism marketing and hospitality as a marketer AND as guests.
The thing I (Dorene) loved most in my past career was working directly with businesses, and I knew I wanted to help hotels, tours, attractions with their marketing problems, grow their business and support their families. I’ve been so fortunate to have a successful career improving brands, I wanted to help people in the industry that has given me the most: TRAVEL
So Troy and I started Travel Life Media and joined forces to coach, consult, and create with businesses like yours to enable you to achieve your goals, help you with your marketing problems in an industry you love too. You play a big role in enriching the lives of others like travel changed me. Travel is the greatest accelerator for change and it holds the power to build common understanding, nurture tolerance and bust through prejudice. You have that ability to change perspectives, which will make the world a better place.
We want to help you create positive memories for your guests. We want that guest to remember your hotel, or enjoy and recall your tour forever because you created a lasting impression. Maybe it even changed their views of the world in some way.
WE CAN HELP YOU WITH THAT
Creating a great experience is good, BUT having a business that allows you to Enjoy a satisfied life (purpose) but also make money to pay your staff and earn an income is important too.
Welcome to …
Troy and Dorene have a unique combination of skills. They are authentic world travelers, and understand the travel industry from the viewpoint of a final customer and also of a B2B company. This helped us understand identify our strengths and opportunities. With Dorene's thorough skills in marketing, we received marketing consultancy in tandem with video creation with Troy's efficient and amazingly well-produced video work. They delivered a fantastic service and totally exceeded our expectations.
Dorene and Troy worked with us at our animal recovery center in India for three weeks. They took the time to really understand our philosophy, what we are trying to do, and helped us develop a brand strategy that encompassed all of it neatly and cohesively. Throughout it all, they continued to check in with us to make sure they were reflecting our message. They created a brand plan, and several videos, that captured the heart of what we are trying to do in their content and one of the videos was even watched over half a million times!
Creativity, Quality and Results. Troy and Dorene are absolute professionals who bring creativity and quality to their work. After a quick conversation, they delivered an awesome new promo video that has gotten a ton of attention for our food tours!
Dorene is knowledgeable in so many aspects of marketing and business and now we have an exceptional detailed and professional, business and marketing plan ready to share with investors. As well she facilitated all our branding development, ensuring we look professional to our investors. Troy built an outstanding website for us, combined with video to effectively present our offerings of vacation properties, special events and our restaurant business to foreign travelers from all over the world.
What I liked most about working with Dorene is her effort beforehand to understand us first before taking any other steps. She organized enough space to carefully listen to our issues, find our purpose, our reason for existing. This gave me a very good feeling that she was going to ‘get’ us and understand our needs.
It was amazing to see how she handled that process and the great amount of impact she’s had on not only our marketing, but on the whole organization, communication and our team development. The way that we’re approaching our challenges now and making decisions is different than before we started working with her.
Working with Dorene is very easy, she’s very knowledgeable and experienced, and that’s noticeable right away. She’s always well prepared, professional and follows up with everything that was agreed on. I’m very grateful that I got to know Dorene and I would absolutely recommend her to anyone.
Troy and Dorene has provided exceptional video content for Pacsafe over the past year. With a product line that contains a range of technical and anti-theft features, They do an incredible job of showcasing the benefits of Pacsafe products in real-life travel settings. Would highly recommend them for any travel-related video production or content.
I've worked with Troy and Dorene on projects for a few years now. Working with them is effortless as they are creative geniuses that will take your media and craft into a piece that tells a story that touches people at a deep level. There is always the right amount of information, combined with wonderful flow and succinct messaging. Whether you have a vision of what you want or you have no idea, they will make your project a beautifully unforgettable one. Can't wait to use Travel Life Media for my next video project!
Troy edited a video montage that told the story of a life well-lived through the lens of more than 30 guests who'd appeared on the Good Life Project® web-series. His choice of moments, production value, editing and sound created an incredibly moving compilation that not only shared wisdom, but also filled us with emotion and represented our "brand" beautifully to the world.
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