Setting your price for tourism products and services will be one of the hardest decisions you will make. If you don’t have a pricing strategy maybe this happens to you:- You’ve felt like you put some work into your price, then you land on a number that “sounds right” because it loosely translates into a

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Setting price is not an easy process, and you are not alone!  After years of working on pricing strategy for all kinds of products in tourism and other industries, it has become apparent that there are 12 common tourism pricing problems that many of us face when pricing products.  Managing these problems will ensure you

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ONE  Way to accelerate your Tourism Marketing and create a successful brand is:  Don’t let pricing boss you around in your tourism business.  In order to set pricing for  your tourism product or service, it involves objective pricing instead of emotional pricing. This is one of the big problems in the tourism industry.  Let’s face it –   We

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One problem I see all the time with our tourism clients is that they waste their advertising budget before they fully understand their target guest or their own brand. Have you ever seen an advertisement online and you quickly DELETE the ad because it is not at all relevant or of interest to you? This brand just interrupted

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Pricing your tourism products or services is not an easy task, and often  pricing mistakes in the tourism industry can result (i.e. Pricing too low or too high) Watch this video below to find out the problem that I see all the time with hotels, tours, transport companies, attractions, event owners and operators Do tourism

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