Branding and Content Marketing

Branding and Content marketing tips – How to find and write articles for your blog, curate articles in the industry and write and tell stories to engage your traveler readers and guests

picture depticitng content marketing and using third party content

Why You Should Share Third Party Content from Other Blogs and Websites

In our last post, we looked into how to easily find topics for your blogs or social media. Here’s another important part of content marketing: sourcing and sharing others’ publications, known as third party content. We also call it curated content. Curated content can include a blog article, a story about your destination from a …

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blog and social media topics - ideas are the lightbulb

Looking for blog and social media topics? Here’s how.

This is marketing today – providing helpful and free content and writing about topics interesting and informative to travelers.The reason? To provide value to readers, offer useful information to solve their needs, and remind them of who you are and what you do. It also helps you gain authority and earn their trust in building …

Looking for blog and social media topics? Here’s how. Read More »

Why Branding Affects Everything: Industry Interview

It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in your business.  We interviewed Rodrigo Atuesta, CEO and managing partner from Impulse Travel about understanding his guests with a buyers persona, in this interview we discuss another …

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