In our last post, we looked into how to easily find topics for your blogs or social media. Here’s another important part of content marketing: sourcing and sharing others’ publications, known as third party content. We also call it curated content.Curated content can include a blog article, a story about your destination from a major

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This is marketing today – providing helpful and free content and writing about topics interesting and informative to travelers.The reason? To provide value to readers, offer useful information to solve their needs, and remind them of who you are and what you do. It also helps you gain authority and earn their trust in building

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Guess what? Your about page is likely in the top 3 of all viewed pages on your website – because travelers want to know about the people behind your business. So why do few travel brands capitalize on it?  Let’s admit it: who likes to write about themselves anyways? After all, didn’t your mother and everyone

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It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in your business.  We interviewed Rodrigo Atuesta, CEO and managing partner from Impulse Travel about understanding his guests with a buyers persona, in this interview we discuss another topic

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What is branding?  Before we get to this I want to talk to you about a symptom that relates to this. I want to talk to you about a common problem I often see with Tourism businesses. It is when hotel, tour, attraction, event or transport owners and operators: create a name, logo, and URL for

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