Category Archives for Branding and Content Marketing

Why You Should Share Third Party Content from Other Blogs and Websites

In our last post, we looked into how to easily find topics for your blogs or social media. Here’s another important part of content marketing: sourcing and sharing others’ publications, known as third

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Looking for blog and social media topics? Here’s how.

This is marketing today – providing helpful and free content and writing about topics interesting and informative to travelers.The reason? To provide value to readers, offer useful information to solve

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The best tourism lead magnet template

If you read our post, 6 Effective Ways to Get More Travel Leads, you will know that one of the best ways to find new guests is to create a lead magnet, which is a piece of content that you provide to potential

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Your About Page: The Secret Weapon to Build Trust and Future Sales

Guess what? Your about page is likely in the top 3 of all viewed pages on your website - because travelers want to know about the people behind your business. So why do few travel

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Why Branding Affects Everything: Industry Interview

It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in

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What Is Branding? It Is Not This.

What is branding?  Before we get to this I want to talk to you about a symptom that relates to this. I want to talk to you about a common problem I often see with Tourism businesses. It is when hotel,

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