Category Archives for Guests and Customer Experience

New Target Customer Profile When Travel Opens: Where Do I Start?

It's September 2020, 7 months into the the pandemic (technically 8 months, depending on what side of the world you are), and the tourism business has changed forever.  Three important areas have forced

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Your Greatest Asset in Times of Uncertainty Is This

No doubt, last week was one of the most challenging weeks in the tourism industry, and it's going to continue for an indefinite period. Of course, the Coronavirus situation in China is bad enough.

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The forgotten part of social media- social customer service

Here is a question for every tourism business - When your business phone rings would you stand there and just let it ring? or would you pick it up? (this isn't a trick question) I'm going to guess that

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Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego,

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Travelers speak out about their sustainable tourism examples

Sustainable tourism is not just an option as a tourism business owner anymore. It’s a necessary aspect of your business to survive. (and for any company in any industry) To do so, we need to look at

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13 Tips to Better Guest and Tour Photos

Pictures. They tell a story of your tourism business in a BIG WAY, especially guests who are enjoying your services, in the moment. If you want someone to get an emotional reaction to your business in

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9 Ways to Better Meet the Needs of Western Tourists

Five years ago was the first time I saw a grown man cry because of a TripAdvisor review. I was traveling in Vang Vieng, a small town in Laos, the landlocked country between Thailand

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Why Create A Customer Profile

Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately,

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Do You Manage Guest Reviews Effectively?

I want to talk to you about a common problem I see consistently in the travel and tourism industry.It is when is hotel, tour, attraction or transport owners or operatorsDon’t use

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The Guest Journey: What You Need to Know

 I want to talk to you about a common problem I see often in the travel and tourism industry.It is when hotel, tour, event, attraction and transportation operators assume every guest is always

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