I want to talk to you about a common problem I see consistently in the travel and tourism industry. It is when is a hotel, tour, attraction or transport owners or operators don’t use guest reviews effectively to improve their business results:
Perhaps these businesses are missing out on some essential facts about how consumers and travelers use reviews. For example:
-91% of people read online reviews either occasionally or regularly.
-84% of people trust online reviews as much as a personal recommendation.
*bright local 2018 survey
And Building trust is an essential part of turning travelers into guests.
And we all know it is hard enough as it is to find new guests.
However, many of us don’t want to deal with the very public feedback that comes from online reviews.
And managing all this is just one more thing in the long list of things to do in running a tourism business.
What if reviews could grow your business, then would you make the time to learn how to:
– Understand the 3 factors of recency, quality and quantity of reviews to best manage your reviews?
-Confidently ask for reviews and get the majority of reviews back from your guests.
-Confidently answer reviews- both positive and negative and use them to your advantage.
– Use and leverage your reviews in your marketing to grow your business?
– Create a persuasive profile that persuades your ideal guest to your business?
If this problem about guest reviews resonates with you, we have a great community group of tourism professionals that get together online to discuss and solve tourism marketing problems. We would love you to join us, it’s completely free – it’s a place we can all learn something new at Tourism Marketing That Works.
To watch all the common tourism marketing problems, you can find them all here.