Branding is a significant component of your communication to your guests and it is so much more than these three things.
Guests aren’t influenced to buy you just by your name or your logo.
And they certainly won’t find you on the internet
They won’t buy your brand if they don’t get you or understand you
Or if they don’t trust that you can meet their needs or problems
It takes a lot more than a name, logo and a URL to build credibility and authority for a business. And to persuade a guest to book, to remember and recommend a business in the future. So, Branding has a lot of work to do to communicate all this, it needs to go beyond the logo, name, and URL.
A brand is like a personality – and it is a lot more than how it looks.
A brand (a tourism business,) must help move guests from consideration to conversion — which means convincing them that your brand is right for them.
Does this answer the what is branding comment a little bit better? Do your potential guests understand your brand beyond just a name, logo and a URL?
If this problem resonates with you, we have a great community group of tourism owners, operators and managers. In this group, we discuss and solve tourism marketing problems. We would love you to join us, it’s a free group, and you can join us here at this link — all you need to do is click on the link provided in the copy.
Check out more of our common marketing problems here:
Pricing mistakes in the tourism industry
The causes of a wasted advertising budget
Interested in watching more common tourism marketing problems? You can find all our videos here.