Requiring just a little focus, these common marketing practices can help you get high-quality travel sales leads to your business.
1. Create a Lead Magnet (a.k.a. a useful piece of content for your target guests in exchange for their email)
What: Your lead magnet can be a checklist, a short outline of tips or steps, an e-book, or a short video. It should be a useful and valuable piece of information that your guests are looking for to help them with their travels.
How: *Creating a lead magnet is simple; it doesn't have to be a difficult or tedious project. There are all kinds of lead magnets out there, so make sure it is effective (useful) for your guests and efficient (easy to produce) for you.
*Check out our next weeks' post about How to Create an Effective Lead Magnet for Your Tourism Business with examples.
2. Market Your Lead Magnet on Your Website
Why: When you add a lead magnet to your website, readers can stumble across it and download it even when they aren't ready to purchase yet. Most likely, these readers are in their research phase. Once you create a lead magnet and use it to generate leads, it becomes a valuable piece of content that you can use in different ways.
How: Add an opt-in box to your website and offer your lead magnet for free in exchange for their email. You can include this on the bottom of every page and every blog post (check your website theme for different options).
3. Start Your Email Marketing Activity Little by Little
What: Create a plan to benefit from these great emails that you have collected (as well your list of past guests, or guests who inquired).
4. Use Your Lead Magnet in Your Facebook Ads
a. Facebook Awareness Ads
What: Create a Facebook awareness ad and use your lead magnet as a download. A Facebook awareness ad is just one element in your Facebook Ad funnel; it serves as an introduction to your business. It can be incredibly useful for gaining awareness for your business and acquiring new business leads.
How: Create an awareness ad with a download; this can be used as one part of your funnel to drive travelers from awareness to consideration to purchase. You will need to test and try different titles and ad copy for different audiences to find the right ad that works for them.
b. Use Facebook Retargeting Ads for those who already visited your website
How: Send Facebook ads to travelers who have previously visited your website. These travelers already have some level of familiarity with or interest in your business, so you have a good chance of winning them back with a retargeting ad. A retargeting ad is a great way to promote your business using an approach different from your previous ads.
5. Use Your Lead Magnet as an Offer with Your Connections and on Social Media
What: Whether you are sharing a topic you speak about at a networking event or just meeting a new customer, sending someone a link to your lead magnet proves to be beneficial. You can also do this on social media posts (on occasion) to promote value.
Why: It is a great way to offer value to someone you met as a leave-behind to remember you by.
How: Easy! Just send a link via email.
6. Let your guests sell for you!
Ask for reviews! And ask every guest. Then answer their reviews.
Why: Great reviews and referrals are the most effective and most efficient way to get new leads. Remember those fantastic guests that said how much they loved your service and will tell everyone? Well, they can through online reviews for all viewers to see.
Are you going to try out these ways to generate more leads? Send us an email here if you need more details on how to get started. Whether you are looking for travel agent leads, travel agency leads, or tours, attractions and activities these strategies can work for you.
Want to learn more about marketing or more lead generation tips? stay up to date on our latest posts here.
Dorene Wharton is a tourism strategist, marketer, coach and full-time traveler with a 25-year career working in all areas of marketing and sales. She left her corporate job with Fortune 500 hospitality brands to start Travel Life Media to help hotels, tour, attractions and event companies improve their marketing, live their brand with a purpose and make money.