-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego, is the owner operator of Colombia Travel Operator in Medellin, Colombia. I sat down with him at his office to talk about how he creates better

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Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to your business growth, they can help you grow as long as they are win-win for you. The travel industry has to be collaborative to survive.  Travel

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ONE  Way to accelerate your Tourism Marketing and create a successful brand is:  Don’t let pricing boss you around in your tourism business.  In order to set pricing for  your tourism product or service, it involves objective pricing instead of emotional pricing. This is one of the big problems in the tourism industry.  Let’s face it –   We

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One way to accelerate your Tourism Marketing and create a successful brand is  When you let your Guests FEEL again. When you live and work with Purpose everything changes.Purpose Marketing is What Your Consumers Care About. We are in a societal crisis around the world. And this affects your tourism business.  We are living in a world

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 I want to talk to you about a common problem I see often in the travel and tourism industry. It is when hotel, tour, event, attraction and transportation operators assume every guest is always ready to buy.  They are not. Often, businesses try to sell something to a guest who isn’t even aware of them yet. This is like

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There is a common problem in the tourism industry and its when travel and tourism brands: choose “every traveler” as their tourism target market. (also known as your target guest or target audience)   This strategy does not work. It is impossible to be relevant to everyone, so why do they exhaust your efforts and waste money by

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