Video training and Industry Interviews

There is nothing like video to understand challenges, concepts and learn from industry professionals. You can hear first hand from tourism industry professionals about the strategies that work for them.  Find out here!

industry interview- how to create better tour experiences

Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego, is the owner operator of Colombia Travel Operator in Medellin, Colombia. I sat down with him at his office to talk about how he creates better …

Creating better tour experiences – video Read More »

Online travel agent examples - how travel partnerships work

How travel partnerships need to payback for you

Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to your business growth, they can help you grow as long as they are win-win for you. The travel industry has to be collaborative to survive.  Travel …

How travel partnerships need to payback for you Read More »

value and price image - key things to consider when you set price for your tourism product or service

How to Set Price Objectives

ONE  Way to accelerate your Tourism Marketing and create a successful brand is:  Don’t let pricing boss you around in your tourism business.  In order to set pricing for  your tourism product or service, it involves objective pricing instead of emotional pricing. This is one of the big problems in the tourism industry.  Let’s face …

How to Set Price Objectives Read More »

Purpose marketing the amazing impact - showing a sunrise and hands opening a curtain

The Amazing Results of Purpose Marketing

One way to accelerate your Tourism Marketing and create a successful brand is  When you let your Guests FEEL again. When you live and work with Purpose everything changes. Purpose Marketing is What Your Consumers Care About. We are in a societal crisis around the world. And this affects your tourism business.  We are living …

The Amazing Results of Purpose Marketing Read More »

The Guest journey- what you need to know

The Guest Journey: What You Need to Know

 I want to talk to you about a common problem I see often in the travel and tourism industry. It is when hotel, tour, event, attraction and transportation operators assume every guest is always ready to buy.  They are not. Often, businesses try to sell something to a guest who isn’t even aware of them yet. This …

The Guest Journey: What You Need to Know Read More »

tourism target market - explaining why it isn't this.

Your Tourism Target Market Is Not This

There is a common problem in the tourism industry and its when travel and tourism brands: choose “every traveler” as their tourism target market. (also known as your target guest or target audience)   This strategy does not work. It is impossible to be relevant to everyone, so why do they exhaust your efforts and …

Your Tourism Target Market Is Not This Read More »

Pricing Mistakes In The Tourism Industry

Pricing your tourism products or services is not an easy task, and often  pricing mistakes in the tourism industry can result (i.e. Pricing too low or too high) Watch this video below to find out the problem that I see all the time with hotels, tours, transport companies, attractions, event owners and operators Do tourism …

Pricing Mistakes In The Tourism Industry Read More »