Category Archives for Video training and Industry Interviews

Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego,

Continue reading

How travel partnerships need to payback for you

Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to

Continue reading

How to Set Price Objectives

ONE  Way to accelerate your Tourism Marketing and create a successful brand is: Don’t let pricing boss you around in your tourism business. In order to set

Continue reading

The Amazing Results of Purpose Marketing

One way to accelerate your Tourism Marketing and create a successful brand is When you let your Guests FEEL again. When you live and work with Purpose

Continue reading

The Guest Journey: What You Need to Know

 I want to talk to you about a common problem I see often in the travel and tourism industry.It is when hotel, tour, event, attraction and transportation operators assume every guest is always

Continue reading

Your Tourism Target Market Is Not This

There is a common problem in the tourism industry and its when travel and tourism brands:choose “every traveler” as their tourism target market. (also known as your target guest or target audience)

Continue reading

What Is Branding? It Is Not This.

What is branding?  Before we get to this I want to talk to you about a symptom that relates to this. I want to talk to you about a common problem I often see with Tourism businesses. It is when hotel,

Continue reading

Pricing Mistakes In The Tourism Industry

Pricing your tourism products or services is not an easy task, and often  pricing mistakes in the tourism industry can result (i.e. Pricing too low or too high)Watch this video below to find out the

Continue reading