Category Archives for Video training and Industry Interviews

Creating better tour experiences – video

January 30, 2020
/ By Dorene Wharton

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years. Julio Casadiego,

How travel partnerships need to payback for you

October 15, 2019
/ By Dorene Wharton

Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to

How to Set Price Objectives

September 2, 2019
/ By Dorene Wharton

ONE Way to accelerate your Tourism Marketing and create a successful brand is: Don’t let pricing boss you around in your tourism business. In order to set

The Amazing Results of Purpose Marketing

August 12, 2019
/ By Dorene Wharton

One way to accelerate your Tourism Marketing and create a successful brand is When you let your Guests FEEL again. When you live and work with Purpose

The Guest Journey: What You Need to Know

June 11, 2019
/ By Dorene Wharton

I want to talk to you about a common problem I see often in the travel and tourism industry.It is when hotel, tour, event, attraction and transportation operators assume every guest is always

Your Tourism Target Market Is Not This

June 3, 2019
/ By Dorene Wharton

There is a common problem in the tourism industry and its when travel and tourism brands:choose “every traveler” as their tourism target market. (also known as your target guest or target audience)

What Is Branding? It Is Not This.

May 28, 2019
/ By Dorene Wharton

What is branding? Before we get to this I want to talk to you about a symptom that relates to this. I want to talk to you about a common problem I often see with Tourism businesses. It is when hotel,

Pricing Mistakes In The Tourism Industry

May 14, 2019
/ By Dorene Wharton

Pricing your tourism products or services is not an easy task, and often pricing mistakes in the tourism industry can result (i.e. Pricing too low or too high)Watch this video below to find out the