Category Archives for marketing problem videos

Tourism Marketing Plan: How to Avoid Tactics

Hey there,I'm back with another Tourism Marketing Problem, to find out if you are also facing this issue that I find with a number of my clients. This problem is when tourism owner and operators

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Do You Manage Guest Reviews Effectively?

I want to talk to you about a common problem I see consistently in the travel and tourism industry.It is when is hotel, tour, attraction or transport owners or operatorsDon’t use

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The Guest Journey: What You Need to Know

 I want to talk to you about a common problem I see often in the travel and tourism industry.It is when hotel, tour, event, attraction and transportation operators assume every guest is always

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Your Tourism Target Market Is Not This

There is a common problem in the tourism industry and its when travel and tourism brands:choose “every traveler” as their tourism target market. (also known as your target guest or target audience)

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What Is Branding? It Is Not This.

What is branding?  Before we get to this I want to talk to you about a symptom that relates to this. I want to talk to you about a common problem I often see with Tourism businesses. It is when hotel,

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The Causes Of A Wasted Advertising Budget

One problem I see all the time with our tourism clients is that they waste their advertising budget before they fully understand their target guest or their own brand.Have you ever seen an advertisement

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Pricing Mistakes In The Tourism Industry

Pricing your tourism products or services is not an easy task, and often  pricing mistakes in the tourism industry can result (i.e. Pricing too low or too high)Watch this video below to find out the

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