Strategy and Planning

Tourism marketing strategy and planning so you can better run your business.

Why Branding Affects Everything: Industry Interview

It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in your business.  We interviewed Rodrigo Atuesta, CEO and managing partner from Impulse Travel about understanding his guests with a buyers persona, in this interview we discuss another …

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5 Tips To Increase Customer Foot Traffic Conversion For Tours

Access to any information, anytime. That’s life for your potential travelers.  Your potential guests have the benefit of having so many choices at their fingertips wherever they are in the world. Thanks to the penetration of OTA’s and online shopping, this is not just a trend it has become the norm, and it is only …

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