You can have the best marketing strategy, a solid marketing plan, and a comprehensive budget, but how do you get it all done? There simply aren’t enough hours in the day to do everything on your business, especially your marketing. This is the life of a tourism entrepreneur. Fortunately, our internet world has given us all kinds of options, and when it comes to staffing, there are a countless number of options. No longer is an in- house, full-time staff member the preferred choice for the employee. Freelance marketing help is a great option for tourism companies.
Working with remote staffers and freelancers are a great resource to maximize overhead flexibility, try out a resource first before you hire him/her long term or build your marketing capabilities.
The first step, decide where you need help the most. Chances are, there are several areas where you need assistance, especially when it comes to marketing.
The best way to find that answer? Ask yourself these 4 questions:
When you ask yourself these questions, new ideas and thinking come to light, and quickly you realize that working on everything is stopping you from working on the big things that matter the most. Typically tourism businesses end up having tasks such as content calendar building, social media, Google ads, Facebook ads, email marketing, website optimization, and SEO. All of these tasks could lead to growth, however, they require a time investment, and your time may be better suited to run all other aspects of your business.
Remote or freelance marketing staff or project managers can be a great solution to manage your marketing tasks. Before you jump right in and hire them, consider these common mistakes :
1. Take the time like you would hiring someone in-person - Schedule a video interview, ask questions, access their fit within your organization. Even though they may not physically work in your office – assess whether they have the passion, interest in your purpose, your business, and your industry. A rule of thumb is to hire someone that is generally interested in what you do, because they will be passionate about delivering on it.
2. Do not hire the cheapest hourly freelancer – This is probably the biggest mistake you can make. Online worksites make it very easy to be captivated with hiring someone with the most affordable rates because of the standard of living differences between countries. The key is to find the right balance. Often hourly rates are set low to get references and experience on these sites first, then rates tend to increase. Look at several factors beyond just the rates - Their skills, passion, quality of reviews, fit, and style with how they work and could work with you.
3. Give feedback and answer questions quickly. –A freelancer is working independently, thus, you need to be available to answer questions so they can do the work you need. Establish a ways of working together up front. Sometimes freelancers become ‘out of sight and out of mind’ to the hiring manager - so staying available and having regular phone calls will make your relationship much easier and more efficient.
Working with freelance marketing help is an excellent option for the tourism industry. please feel free to reach out with questions on how to make remote marketers work for you.
Dorene Wharton is a tourism strategist, marketer, coach and full-time traveler with a 25-year career working in all areas of marketing and sales. She left her corporate job with Fortune 500 hospitality brands to start Travel Life Media to help hotels, tour, attractions and event companies improve their marketing, live their brand with a purpose and make money.