Website Marketing and SEO

photo of google my business logo and how to capitalizing on improving your profile

11 Steps to Create Your Best Google My Business Description

Google is king. It dominates all search and local search queries and the impact on tourism businesses is significant. In fact, Google’s goal is to create a seamless experience for travelers without ever having to leave Google platforms to book a hotel, tour, or experience. As Google is growing their tourism platforms now more than …

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tour operator website tips

Tour Operator Website Copy Tips with Tourpreneur Podcast

Recently, I had the absolute pleasure of being interviewed by Shane Whaley from the Tourpreneur Podcast.  This is a forum for tour operators from around the world to improve their tourism business.  The mission of the podcast is to flatten the learning curve for the tour operator with actionable tips to apply to the tour …

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image of tripadvisor profile page platform on the internet

Improve Your TripAdvisor Profile Page to Attract More Guests

If you haven’t noticed it yet, TripAdvisor is still the KING of tourism review sites. (and Google reviews is close behind) Despite all the other travel sites and apps that help travelers make decisions and book travel service, globally, TripAdvisor is still the largest with 490 million unique visitors per month – that is bigger …

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