Google is king. It dominates all search and local search queries and the impact on tourism businesses is significant. In fact, Google’s goal is to create a seamless experience for travelers without ever having to leave Google platforms to book a hotel, tour, or experience.

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 Taglines -your main website headline – can turn your homepage into an immensely powerful piece of communication, and it can result in the difference between someone moving off your website quickly — to someone who stays on it to read more.Taglines are website fixes that can quickly improve your website’s first impression and let the

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 Recently, I had the absolute pleasure of being interviewed by Shane Whaley from the Tourpreneur Podcast.  This is a forum for tour operators from around the world to improve their tourism business. The mission of the podcast is to flatten the learning curve for the tour operator with actionable tips to apply to the tour industry.

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It’s no surprise that in the tourism industry, the primary focus areas of your website are design and user experience. They do the big job of inviting travelers to read more and engaging with your website.  However, your website copy can inspire, persuade and convert future travelers to guests, and improve the overall health of

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Looking to improve the SEO for your tourism business? This is the third video of our SEO for the tourism industry so you can improve your education of this topic and learn how to do many of these strategies on your own. In this video, we show you how to create an SEO Plan that

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Are you looking to improve your SEO for your travel website? If you missed Part 1 of our SEO for travel website video series you can find it here. This is a how to improve your SEO series that I’m sharing with travel professionals in the travel industry. If you don’t know me I’m Dorene Wharton

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