All posts by Dorene Wharton
Why You Should Share Third Party Content from Other Blogs and Websites
In our last post, we looked into how to easily find topics for your blogs or social media. Here’s another important part of content marketing: sourcing and sharing others’ publications, known as third
Continue readingLooking for blog and social media topics? Here’s how.
This is marketing today – providing helpful and free content and writing about topics interesting and informative to travelers.The reason? To provide value to readers, offer useful information to solve
Continue reading6 Useful Ways to Optimize Your Business This New Year
"You are what you do, not what you say you will do." Carl GustavIt's a new business year, and I hope you’re approaching it with optimism instead of getting overwhelmed. As always, there’s a lot of
Continue readingClimate Change and Tourism: Action Plans for the Industry
Climate change is a scary yet important topic to think about; it spans every single border and impacts every human and every culture. The impact of climate change and tourism is a more frightening scenario
Continue readingTravelers speak out about their sustainable tourism examples
Sustainable tourism is not just an option as a tourism business owner anymore. It’s a necessary aspect of your business to survive. (and for any company in any industry) To do so, we need to look at
Continue readingThe What and How of Sustainable and Responsible Tourism
We have heard all the buzz words haven’t we? – responsible, sustainable, low impact, eco-friendly. You name it – they are all out there. There are also myths circulating as to what sustainable
Continue readingThe best tourism lead magnet template
If you read our post, 6 Effective Ways to Get More Travel Leads, you will know that one of the best ways to find new guests is to create a lead magnet, which is a piece of content that you provide to potential
Continue reading6 Effective Ways to Get More Travel Leads
We all want more travel leads, don't we? Sure, you work your butt off improving the SEO on your website, growing on travel review sites, and even collaborating with partners and OTAs. Still, sometimes,
Continue readingHow travel partnerships need to payback for you
Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to
Continue readingImprove Your TripAdvisor Profile Page to Attract More Guests
If you haven’t noticed it yet, TripAdvisor is still the KING of tourism review sites. (and Google reviews is close behind) Despite all the other travel sites and apps that help travelers
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