All posts by Dorene Wharton
Getting It All Done: How Freelance Marketing Can Help You
You can have the best marketing strategy, a solid marketing plan, and a comprehensive budget, but how do you get it all done? There simply aren’t enough hours in the day to do everything on your
Continue readingHow to Set Price Objectives
ONE Way to accelerate your Tourism Marketing and create a successful brand is: Don’t let pricing boss you around in your tourism business. In order to set
Continue reading11 Steps to Create Your Best Google My Business Description
In case you missed it, Google is growing their tourism platforms extensively, seeking to create a seamless experience for the traveler without ever having to leave Google platforms
Continue reading13 Tips to Better Guest and Tour Photos
Pictures. They tell a story of your tourism business in a BIG WAY, especially guests who are enjoying your services, in the moment. If you want someone to get an emotional reaction to your business in
Continue readingThe Amazing Results of Purpose Marketing
One way to accelerate your Tourism Marketing and create a successful brand is When you let your Guests FEEL again. When you live and work with Purpose
Continue readingHow to Set Real-Life Goals that Work
“How much growth can we do next year? Hmm, that's not enough. Can we squeeze in a few more units?”“Yeah, that isn’t going to work; that’s not going to pull in enough
Continue reading9 Ways to Better Meet the Needs of Western Tourists
Five years ago was the first time I saw a grown man cry because of a TripAdvisor review. I was traveling in Vang Vieng, a small town in Laos, the landlocked country between Thailand
Continue readingWhy You Should Take Google Seriously for Your Business
As a tourism owner and operator, how do you leverage Google in your business?Some of you may be using Google Suite or Google My Business. It’s also possible you are buying Google ads to improve your
Continue readingWhy Branding Affects Everything: Industry Interview
It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in
Continue readingWhy Create A Customer Profile
Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately,
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