Dorene Wharton, Author at Travel Life Media: Tourism Marketing

All posts by Dorene Wharton

Your Greatest Asset in Times of Uncertainty Is This

March 10, 2020
/ By Dorene Wharton

No doubt, last week was one of the most challenging weeks in the tourism industry, and it's going to continue for an indefinite period. Of course, the Coronavirus situation in China is bad enough.

The forgotten part of social media- social customer service

February 13, 2020
/ By Dorene Wharton

Here is a question for every tourism business - When your business phone rings would you stand there and just let it ring? or would you pick it up? (this isn't a trick question) I'm going to guess that

Creating better tour experiences – video

January 30, 2020
/ By Dorene Wharton

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years. Julio Casadiego,

Why You Should Share Third Party Content from Other Blogs and Websites

January 23, 2020
/ By Dorene Wharton

In our last post, we looked into how to easily find topics for your blogs or social media. Here’s another important part of content marketing: sourcing and sharing others’ publications, known as third

Looking for blog and social media topics? Here’s how.

January 16, 2020
/ By Dorene Wharton

This is marketing today – providing helpful and free content and writing about topics interesting and informative to travelers.The reason? To provide value to readers, offer useful information to solve

6 Useful Ways to Optimize Your Business This New Year

January 9, 2020
/ By Dorene Wharton

"You are what you do, not what you say you will do." Carl GustavIt's a new business year, and I hope you’re approaching it with optimism instead of getting overwhelmed. As always, there’s a lot of

Climate Change and Tourism: Action Plans for the Industry

December 19, 2019
/ By Dorene Wharton

Climate change is a scary yet important topic to think about; it spans every single border and impacts every human and every culture. The impact of climate change and tourism is a more frightening scenario

Travelers speak out about their sustainable tourism examples

December 12, 2019
/ By Dorene Wharton

Sustainable tourism is not just an option as a tourism business owner anymore. It’s a necessary aspect of your business to survive. (and for any company in any industry) To do so, we need to look at

The What and How of Sustainable and Responsible Tourism

December 4, 2019
/ By Dorene Wharton

We have heard all the buzz words haven't we? – responsible, sustainable, low impact, eco-friendly. You name it – they are all out there. There are also myths circulating as to what sustainable

The best tourism lead magnet template

November 18, 2019
/ By Dorene Wharton

If you read our post, 6 Effective Ways to Get More Travel Leads, you will know that one of the best ways to find new guests is to create a lead magnet, which is a piece of content that you provide to potential

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