by Dorene Wharton | Jul 23, 2019 | Research and Trends, Strategy
As a tourism owner and operator, how do you leverage Google in your business? Some of you may be using Google Suite or Google My Business. It’s also possible you are buying Google ads to improve your search rankings. Well, guess what? Lots of changes have taken place...
by Dorene Wharton | Jul 16, 2019 | Industry Interviews, Strategy
It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in your business. We interviewed Rodrigo Atuesta, CEO and managing partner from...
by Dorene Wharton | Jul 9, 2019 | Guests, Industry Interviews
Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately, this is a common marketing mistake, because we either don’t want to turn away...
by Dorene Wharton | Jul 1, 2019 | Strategy
When you started your tourism business and created your name, logo and URL, did you say to yourself, “Yeah, now I have a brand!” Well, you have one, but it’s only part of a brand, not a whole brand. Sorry to break the news to you, but your branding work...
by Dorene Wharton | Jun 24, 2019 | marketing problem videos, Planning
Hey there, I’m back with another Tourism Marketing Problem, to find out if you are also facing this issue that I find with a number of my clients. This problem is when tourism owner and operators who: do a lot of TACTICAL marketing and sales activities that...
Recent Comments