All posts by Dorene Wharton

SEO for Travel Website Video Part 2:Missed Steps

Are you looking to improve your SEO for your travel website? If you missed Part 1 of our SEO for travel website video series you can find it here. This is a how to improve your SEO series

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Tourism SEO Video Tips: Part 1

Looking to gain more organic traffic to your website? (I think I heard you say yes!). Did you know that more than 50% of site traffic comes from organic search? And you can get really good at this or at

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New Target Customer Profile When Travel Opens: Where Do I Start?

No doubt, these weeks in quarantine have given you some time to think about the future of your tourism business when travel opens again. (and it will)  There is no doubt, validated by research that

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Marketing During A Crisis: What Should I Do?

 Yes, we have heard it all now, "These are unprecedented times." We can make comparisons to the SARS and H1N1 outbreak or the 2008 recession, but still these events don't compare because every single

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Your Greatest Asset in Times of Uncertainty Is This

No doubt, last week was one of the most challenging weeks in the tourism industry, and it's going to continue for an indefinite period. Of course, the Coronavirus situation in China is bad enough.

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The forgotten part of social media- social customer service

Here is a question for every tourism business - When your business phone rings would you stand there and just let it ring? or would you pick it up? (this isn't a trick question) I'm going to guess that

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Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego,

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Why You Should Share Third Party Content from Other Blogs and Websites

In our last post, we looked into how to easily find topics for your blogs or social media. Here’s another important part of content marketing: sourcing and sharing others’ publications, known as third

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Looking for blog and social media topics? Here’s how.

This is marketing today – providing helpful and free content and writing about topics interesting and informative to travelers.The reason? To provide value to readers, offer useful information to solve

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6 Useful Ways to Optimize Your Business This New Year

"You are what you do, not what you say you will do." Carl GustavIt's a new business year, and I hope you’re approaching it with optimism instead of getting overwhelmed. As always, there’s a lot of

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