All posts by Dorene Wharton

Your Greatest Asset in Times of Uncertainty Is This

No doubt, last week was one of the most challenging weeks in the tourism industry, and it's going to continue for an indefinite period. Of course, the Coronavirus situation in China is bad enough.

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The forgotten part of social media- social customer service

Here is a question for every tourism business - When your business phone rings would you stand there and just let it ring? or would you pick it up? (this isn't a trick question) I'm going to guess that

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Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego,

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Why You Should Share Third Party Content from Other Blogs and Websites

In our last post, we looked into how to easily find topics for your blogs or social media. Here’s another important part of content marketing: sourcing and sharing others’ publications, known as third

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Looking for blog and social media topics? Here’s how.

This is marketing today – providing helpful and free content and writing about topics interesting and informative to travelers.The reason? To provide value to readers, offer useful information to solve

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6 Useful Ways to Optimize Your Business This New Year

"You are what you do, not what you say you will do." Carl GustavIt's a new business year, and I hope you’re approaching it with optimism instead of getting overwhelmed. As always, there’s a lot of

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Climate Change and Tourism: Action Plans for the Industry

Climate change is a scary yet important topic to think about; it spans every single border and impacts every human and every culture. The impact of climate change and tourism is a more frightening scenario

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Travelers speak out about their sustainable tourism examples

Sustainable tourism is not just an option as a tourism business owner anymore. It’s a necessary aspect of your business to survive. (and for any company in any industry) To do so, we need to look at

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The What and How of Sustainable and Responsible Tourism

We have heard all the buzz words haven't we? – responsible, sustainable, low impact, eco-friendly. You name it – they are all out there.  There are also myths circulating as to what sustainable

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The best tourism lead magnet template

If you read our post, 6 Effective Ways to Get More Travel Leads, you will know that one of the best ways to find new guests is to create a lead magnet, which is a piece of content that you provide to potential

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