All posts by Dorene Wharton

Tour Operator Website Copy Tips with Tourpreneur Podcast

Recently, I had the absolute pleasure of being interviewed by Shane Whaley from the Tourpreneur Podcast.  This is a forum for tour operators from around the world to improve their tourism business.

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10 Tips for Better Tourism Website Copywriting

It's no surprise that in the tourism industry, the primary focus areas of your website are design and user experience. They do the big job of inviting travelers to read more and engaging with your website.

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Researching Keywords for Travel and Tourism Part 3

Looking to improve the SEO for your tourism business? This is the third video of our SEO for the tourism industry so you can improve your education of this topic and learn

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SEO for Travel Website Video Part 2:Missed Steps

Are you looking to improve your SEO for your travel website? If you missed Part 1 of our SEO for travel website video series you can find it here. This is a how to improve your SEO series

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Tourism SEO Video Tips: Part 1

Looking to gain more organic traffic to your website? (I think I heard you say yes!). Did you know that more than 50% of site traffic comes from organic search? And you can get really good at this or at

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New Target Customer Profile When Travel Opens: Where Do I Start?

No doubt, these weeks in quarantine have given you some time to think about the future of your tourism business when travel opens again. (and it will)  There is no doubt, validated by research that

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Marketing During A Crisis: What Should I Do?

 Yes, we have heard it all now, "These are unprecedented times." We can make comparisons to the SARS and H1N1 outbreak or the 2008 recession, but still these events don't compare because every single

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Your Greatest Asset in Times of Uncertainty Is This

No doubt, last week was one of the most challenging weeks in the tourism industry, and it's going to continue for an indefinite period. Of course, the Coronavirus situation in China is bad enough.

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The forgotten part of social media- social customer service

Here is a question for every tourism business - When your business phone rings would you stand there and just let it ring? or would you pick it up? (this isn't a trick question) I'm going to guess that

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Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego,

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