Setting price is not an easy process, and you are not alone!  After years of working on pricing strategy for all kinds of products in tourism and other industries, it has become apparent that there are 12 common tourism pricing problems that many of us face when pricing products.  Managing these problems will ensure you

Read More

Google is king. It dominates all search and local search queries and the impact on tourism businesses is significant. In fact, Google’s goal is to create a seamless experience for travelers without ever having to leave Google platforms to book a hotel, tour, or experience.

...
Read More

 Taglines -your main website headline – can turn your homepage into an immensely powerful piece of communication, and it can result in the difference between someone moving off your website quickly — to someone who stays on it to read more.Taglines are website fixes that can quickly improve your website’s first impression and let the

Read More

It’s September 2020, 7 months into the the pandemic (technically 8 months, depending on what side of the world you are), and the tourism business has changed forever.  Three important areas have forced us all to relook at our companies because the travelers’ needs and perspectives are changing, and we have to reach them- somehow. These

Read More

 Recently, I had the absolute pleasure of being interviewed by Shane Whaley from the Tourpreneur Podcast.  This is a forum for tour operators from around the world to improve their tourism business. The mission of the podcast is to flatten the learning curve for the tour operator with actionable tips to apply to the tour industry.

Read More

It’s no surprise that in the tourism industry, the primary focus areas of your website are design and user experience. They do the big job of inviting travelers to read more and engaging with your website.  However, your website copy can inspire, persuade and convert future travelers to guests, and improve the overall health of

Read More