All posts by Dorene Wharton

6 Useful Ways to Optimize Your Business This New Year

"You are what you do, not what you say you will do." Carl GustavIt's a new business year, and I hope you’re approaching it with optimism instead of getting overwhelmed. As always, there’s a lot of

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Climate Change and Tourism: Action Plans for the Industry

Climate change is a scary yet important topic to think about; it spans every single border and impacts every human and every culture. The impact of climate change and tourism is a more frightening scenario

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Travelers speak out about their sustainable tourism examples

Sustainable tourism is not just an option as a tourism business owner anymore. It’s a necessary aspect of your business to survive. (and for any company in any industry) To do so, we need to look at

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The What and How of Sustainable and Responsible Tourism

We have heard all the buzz words haven't we? – responsible, sustainable, low impact, eco-friendly. You name it – they are all out there.  There are also myths circulating as to what sustainable

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The best tourism lead magnet template

If you read our post, 6 Effective Ways to Get More Travel Leads, you will know that one of the best ways to find new guests is to create a lead magnet, which is a piece of content that you provide to potential

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6 Effective Ways to Get More Travel Leads

We all want more travel leads, don't we? Sure, you work your butt off improving the SEO on your website, growing on travel review sites, and even collaborating with partners and OTAs. Still, sometimes,

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How travel partnerships need to payback for you

Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to

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Improve Your TripAdvisor Profile Page to Attract More Guests

If you haven’t noticed it yet, TripAdvisor is still the KING of tourism review sites. (and Google reviews is close behind) Despite all the other travel sites and apps that help travelers

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Your About Page: The Secret Weapon to Build Trust and Future Sales

Guess what? Your about page is likely in the top 3 of all viewed pages on your website - because travelers want to know about the people behind your business. So why do few travel

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Getting It All Done: How Freelance Marketing Can Help You

You can have the best marketing strategy, a solid marketing plan, and a comprehensive budget, but how do you get it all done? There simply aren’t enough hours in the day to do everything on your

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