ONE Way to accelerate your Tourism Marketing and create a successful brand is:
Don’t let pricing boss you around in your tourism business.
In order to set pricing for your tourism product or service, it involves objective pricing instead of emotional pricing.
This is one of the big problems in the tourism industry.
Let’s face it – We all have our own views and perspectives about what we think about money. It often comes from how we were brought up.
And these views affect what we charge for our products or services.
Sometimes we set prices for our services too low or too high for emotional reasons:
- It may often feel that everyone is looking for and asking for the best deal, but chances are you haven’t given them enough VALUE to base their decision on anything other than price.
Value is a perception, not a calculation - Simon Sinek
How you get your guests to see the value in your offering (beyond price) is to build a strong brand over time, -- a brand that they are inspired by. Because of your purpose, what you stand for, how you do business your strong customer service, your reviews. -- > and because of all this; trust emerges
This is where well-crafted – persuasive communication focuses on their needs.
And getting feedback on why someone in your target market didn’t buy is a helpful way to gauge whether pricing is an issue or if you haven’t given them enough in your brand to support your price and value.
The same process applies to promotions and discounting – by following a list of steps and creating price objectives in a smart and purposeful way, instead of an emotional way.
When you can set your pricing in a more systematic and informed way, it gives you more confidence in it, and in general, it makes setting price less daunting.
For more marketing tips and how to set objective pricing in the tourism industry you can find them all here.
Dorene Wharton is a tourism strategist, marketer, coach and full-time traveler with a 25-year career working in all areas of marketing and sales. She left her corporate job with Fortune 500 hospitality brands to start Travel Life Media to help hotels, tour, attractions and event companies improve their marketing, live their brand with a purpose and make money.