Why You Should Take Google Seriously for Your Business

As a tourism owner and operator, how do you leverage Google in your business?Some of you may be using Google Suite or Google My Business. It’s also possible you are buying Google ads to improve your

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Why Branding Affects Everything: Industry Interview

It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in

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Why Create A Customer Profile

Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately,

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Tips On Branding – Don’t Be Misunderstood

So  When you started your tourism business and created your your name, logo and URL did you say to ourself, "yeah I have a brand!  Well, you do -- have part of a brand but sorry to break the

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Tourism Marketing Plan: How to Avoid Tactics

Hey there,I'm back with another Tourism Marketing Problem, to find out if you are also facing this issue that I find with a number of my clients. This problem is when tourism owner and operators

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Do You Manage Guest Reviews Effectively?

I want to talk to you about a common problem I see consistently in the travel and tourism industry.It is when is hotel, tour, attraction or transport owners or operatorsDon’t use

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The Guest Journey: What You Need to Know

 I want to talk to you about a common problem I see often in the travel and tourism industry.It is when hotel, tour, event, attraction and transportation operators assume every guest is always

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Your Tourism Target Market Is Not This

There is a common problem in the tourism industry and its when travel and tourism brands:choose “every traveler” as their tourism target market. (also known as your target guest or target audience)

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What Is Branding? It Is Not This.

What is branding?  Before we get to this I want to talk to you about a symptom that relates to this. I want to talk to you about a common problem I often see with Tourism businesses. It is when hotel,

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The Causes Of A Wasted Advertising Budget

One problem I see all the time with our tourism clients is that they waste their advertising budget before they fully understand their target guest or their own brand.Have you ever seen an advertisement

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