by Dorene Wharton | Jun 11, 2019 | Guests, marketing problem videos
Hi, It’s Dorene again and I’m back to talk to you about another common industry problem. This one is related to your guests, specifically the guest journey they go through from the time they even hear about your brand to the time they depart it. This is a...
by Dorene Wharton | Jun 3, 2019 | Guests, marketing problem videos
There is a common problem in the tourism industry and its when travel and tourism brands: choose “every traveler” as their tourism target market. (also known as your target guest or target audience) This strategy does not work. It is impossible to be relevant to...
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