Category Archives for Strategy

Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego,

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The What and How of Sustainable and Responsible Tourism

We have heard all the buzz words haven't we? – responsible, sustainable, low impact, eco-friendly. You name it – they are all out there.  There are also myths circulating as to what sustainable

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The best tourism lead magnet template

If you read our post, 6 Effective Ways to Get More Travel Leads, you will know that one of the best ways to find new guests is to create a lead magnet, which is a piece of content that you provide to potential

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6 Effective Ways to Get More Travel Leads

We all want more travel leads, don't we? Sure, you work your butt off improving the SEO on your website, growing on travel review sites, and even collaborating with partners and OTAs. Still, sometimes,

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How travel partnerships need to payback for you

Looking to accelerate your tourism marketing? One way is how effectively you manage your travel partnerships with Online Travel Agencies (OTAs) and partners. These groups are a compliment to

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The Amazing Results of Purpose Marketing

One way to accelerate your Tourism Marketing and create a successful brand is When you let your Guests FEEL again. When you live and work with Purpose

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How to Set Real-Life Goals that Work

“How much growth can we do next year? Hmm, that's not enough. Can we squeeze in a few more units?”“Yeah, that isn’t going to work; that’s not going to pull in enough

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Why You Should Take Google Seriously for Your Business

As a tourism owner and operator, how do you leverage Google in your business?Some of you may be using Google Suite or Google My Business. It’s also possible you are buying Google ads to improve your

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Why Branding Affects Everything: Industry Interview

It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in

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Tips On Branding – Don’t Be Misunderstood

So  When you started your tourism business and created your your name, logo and URL did you say to ourself, "yeah I have a brand!  Well, you do -- have part of a brand but sorry to break the

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