Category Archives for Planning

6 Useful Ways to Optimize Your Business This New Year

"You are what you do, not what you say you will do." Carl GustavIt's a new business year, and I hope you’re approaching it with optimism instead of getting overwhelmed. As always, there’s a lot of

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Climate Change and Tourism: Action Plans for the Industry

Climate change is a scary yet important topic to think about; it spans every single border and impacts every human and every culture. The impact of climate change and tourism is a more frightening scenario

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Getting It All Done: How Freelance Marketing Can Help You

You can have the best marketing strategy, a solid marketing plan, and a comprehensive budget, but how do you get it all done? There simply aren’t enough hours in the day to do everything on your

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Tourism Marketing Plan: How to Avoid Tactics

Hey there,I'm back with another Tourism Marketing Problem, to find out if you are also facing this issue that I find with a number of my clients. This problem is when tourism owner and operators

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The Causes Of A Wasted Advertising Budget

One problem I see all the time with our tourism clients is that they waste their advertising budget before they fully understand their target guest or their own brand.Have you ever seen an advertisement

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