Category Archives for Industry Interviews

Creating better tour experiences – video

-It’s time again to hear from the community. Colombia, is a rapidly growing tourist destination, yet is still developing and changing rapidly over the last 10 years.  Julio Casadiego,

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Why Branding Affects Everything: Industry Interview

It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in

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Why Create A Customer Profile

Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately,

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