tourism target market - explaining why it isn't this.

Your Tourism Target Market Is Not This

There is a common problem in the tourism industry and its when travel and tourism brands: choose “every traveler” as their tourism target market. (also known as your target guest or target audience)   This strategy does not work. It is impossible to be relevant to everyone, so why do they exhaust your efforts and …

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Pricing Mistakes In The Tourism Industry

Pricing your tourism products or services is not an easy task, and often  pricing mistakes in the tourism industry can result (i.e. Pricing too low or too high) Watch this video below to find out the problem that I see all the time with hotels, tours, transport companies, attractions, event owners and operators Do tourism …

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5 Tips To Increase Customer Foot Traffic Conversion For Tours

Access to any information, anytime. That’s life for your potential travelers.  Your potential guests have the benefit of having so many choices at their fingertips wherever they are in the world. Thanks to the penetration of OTA’s and online shopping, this is not just a trend it has become the norm, and it is only …

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