How to Avoid Getting Hacked
You’ve heard website hacking happening to other businesses, but you think it can’t happen to you. Find out and learn from our big mistakes.
Google Page Experience Changes: What You Need to Know
The Google powerhouse has done it again. Two major changes are coming your way early this year, and both will affect your website. First, Google is moving to mobile-only indexing, followed by the official launch of Google Page Experience. In this article you will find out how these affect your business, why they are doing …
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What is Your Optimal Pricing Strategy?
Setting your price for tourism products and services will be one of the hardest decisions you will make. If you don’t have a pricing strategy maybe this happens to you:- You’ve felt like you put some work into your price, then you land on a number that “sounds right” because it loosely translates into a …
12 Tourism Pricing Problems and How to Avoid Them
Setting price is not an easy process, and you are not alone! After years of working on pricing strategy for all kinds of products in tourism and other industries, it has become apparent that there are 12 common tourism pricing problems that many of us face when pricing products. Managing these problems will ensure you …
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11 Steps to Create Your Best Google My Business Description
Google is king. It dominates all search and local search queries and the impact on tourism businesses is significant. In fact, Google’s goal is to create a seamless experience for travelers without ever having to leave Google platforms to book a hotel, tour, or experience. As Google is growing their tourism platforms now more than …
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Website Fixes: Tourism Taglines that Persuade
Taglines –your main website headline – can turn your homepage into an immensely powerful piece of communication, and it can result in the difference between someone moving off your website quickly — to someone who stays on it to read more. Taglines are website fixes that can quickly improve your website’s first impression and let …
New Target Customer Profile When Travel Opens: Where Do I Start?
It’s September 2020, 7 months into the the pandemic (technically 8 months, depending on what side of the world you are), and the tourism business has changed forever. Three important areas have forced us all to relook at our companies because the travelers’ needs and perspectives are changing, and we have to reach them- somehow. …
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Tour Operator Website Copy Tips with Tourpreneur Podcast
Recently, I had the absolute pleasure of being interviewed by Shane Whaley from the Tourpreneur Podcast. This is a forum for tour operators from around the world to improve their tourism business. The mission of the podcast is to flatten the learning curve for the tour operator with actionable tips to apply to the tour …
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10 Tips for Better Tourism Website Copywriting
It’s no surprise that in the tourism industry, the primary focus areas of your website are design and user experience. They do the big job of inviting travelers to read more and engaging with your website. However, your website copy can inspire, persuade and convert future travelers to guests, and improve the overall health of …
Researching Keywords for Travel and Tourism Part 3
Looking to improve the SEO for your tourism business? This is the third video of our SEO for the tourism industry so you can improve your education of this topic and learn how to do many of these strategies on your own. In this video, we show you how to create an SEO Plan that …
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