photo of google my business logo and how to capitalizing on improving your profile

11 Steps to Create Your Best Google My Business Description

Google is king. It dominates all search and local search queries and the impact on tourism businesses is significant. In fact, Google’s goal is to create a seamless experience for travelers without ever having to leave Google platforms to book a hotel, tour, or experience. As Google is growing their tourism platforms now more than …

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After Covid - the start and recovery to a new target customer profile

New Target Customer Profile When Travel Opens: Where Do I Start?

It’s September 2020, 7 months into the the pandemic (technically 8 months, depending on what side of the world you are), and the tourism business has changed forever.  Three important areas have forced us all to relook at our companies because the travelers’ needs and perspectives are changing, and we have to reach them- somehow.  …

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tour operator website tips

Tour Operator Website Copy Tips with Tourpreneur Podcast

Recently, I had the absolute pleasure of being interviewed by Shane Whaley from the Tourpreneur Podcast.  This is a forum for tour operators from around the world to improve their tourism business.  The mission of the podcast is to flatten the learning curve for the tour operator with actionable tips to apply to the tour …

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