The Essential Guide to Communicating Your Business Effectively to Win Guests
This video will tell you what the course is all about:
I've seen tourism brands create a name, logo and website URL and they assume all the work is done to attract the right guests to their brand but critical steps are missed in their communications. Missed steps result in wasting money, time and failure in attracting the right guests to your brand. Every business has one chance to create a first impression and connect with potential guests.
In This Course You Will Learn:
I'm Dorene Wharton marketing strategist, consultant and marketing coach with over 20+ years marketing experience for small, mid-size and large companies and co-owner of Travel Life Media; a tourism marketing and video consulting business.
I live, travel and work full time where my clients are including hotels, restaurants, event, tour companies and language schools all over the world including United States, Canada, Colombia, Nicaragua, Sri Lanka and India to help them attract the right guest to their brand and improve their profits.
I am no stranger to marketing global brands. In my career I built successful advertising, digital, social, strategy, research, and sales plans for brands such as Budweiser, Stella Artois, The Macallan Scotch and Jim Beam bourbon as well as brands in the coffee and retail industries. I love travel and tourism and there is nothing that pleases me more than helping brands grow and improve, so you can enjoy your career in tourism.
"We would not be where it is if it was not for Dorene's help. This course is a great chance for travel entrepreneurs and small businesses to build the best foundations to scale. Actually, I'd recommend making this course before anything else because this will give you the fundamentals and structure needed to grow a successful travel business with a brand that you feel proud of and that can connect with your audience."
CEO and Co-owner, Impulse Travel
"This course was the first step, it was easy to understand and apply to our business. We decided to work directly with her to create our marketing strategy and business plans. I would highly recommend this course and go as far as working with her one on one. Its an investment you will not regret."
Owner, Salt Escapes Accommodation and Restaurant