Why Create A Customer Profile

Why Create A Customer Profile

Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately, this is a common marketing mistake, because we either don’t want to turn away...
Tips On Branding – Don’t Be Misunderstood

Tips On Branding – Don’t Be Misunderstood

When you started your tourism business and created your name, logo and URL, did you say to yourself, “Yeah, now I have a brand!” Well, you have one, but it’s only part of a brand, not a whole brand. Sorry to break the news to you, but your branding work...

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