Archive Monthly Archives: July 2019

9 Ways to Better Meet the Needs of Western Tourists

Five years ago was the first time I saw a grown man cry because of a TripAdvisor review. I was traveling in Vang Vieng, a small town in Laos, the landlocked country between Thailand

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Why You Should Take Google Seriously for Your Business

As a tourism owner and operator, how do you leverage Google in your business?Some of you may be using Google Suite or Google My Business. It’s also possible you are buying Google ads to improve your

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Why Branding Affects Everything: Industry Interview

It’s time to hear from Industry professionals whether the marketing strategies. really work in ‘Real Life’ tourism businesses. The topic this week is why branding affects everything in

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Why Create A Customer Profile

Understanding your guest is the fundamental aspect of marketing. If we understand our guests, we can market and sell to them better period. There is nothing clearer than that. Unfortunately,

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Tips On Branding – Don’t Be Misunderstood

So  When you started your tourism business and created your your name, logo and URL did you say to ourself, "yeah I have a brand!  Well, you do -- have part of a brand but sorry to break the

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